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DAVID OGILVY

THE FATHER

"Big ideas come from the unconscious."

Methodical, research-driven, obsessed with results

BILL BERNBACH

THE REBEL

"Rules are what the artist breaks."

Creative revolutionary, truth-teller, emotion-driven

JEAN-MARIE DRU

THE DISRUPTOR

"Disruption is about vision and change."

Strategic provocateur, convention-breaker

MARY WELLS

THE PIONEER

"Advertising is about selling dreams."

Fearless innovator, brand storyteller

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